Leads the firm’s digital practice in the Middle East, where she advises on performance-led strategic communications, digital reputation management and paid-owned-earned campaign executions.

Was the youngest member of the start-up team that founded The National, Abu Dhabi’s first English language newspaper, setting up its website and social media presence.

Loves travel, jewelry and the sea. Whenever possible, she escapes to her house and apple orchard in the Carpathian Mountains.