Develops and executes communications strategies for clients across asset management, banking, insurance, pension fund, private bank, payment, gaming and fintech sectors.

As a Director on Finsbury Glover Hering’s Strategic Communications Division in the firm’s Hong Kong office, Francis Lee brings nearly a decade of financial and banking journalistic experience with professional and consumer audiences to her clients. Whether building brand awareness and recognition, driving targeted high-impact campaigns or managing reputational issues, that reach and activate desired audiences. She is a trusted communications advisor who provides strategic oversight and counsel.
At Finsbury Glover Hering, Francis has been advising clients with a particular focus on financial institutions and listed companies across asset management, banking, insurance, pension fund, private bank, payment, gaming and fintech sectors. She builds strong relationships with clients that lead to a deep understanding of their challenges and successful tailored campaigns. She is also a media and reputation trainer for senior executives from asset management companies, banks, insurance and payment companies.
Before joining the firm, Francis was a financial journalist. She wrote for several leading local newspapers including Hong Kong Economic Times, Apple Daily and Oriental Daily News for nearly ten years, covering local and regional banking, asset management and insurance news in Hong Kong. She has strong knowledge in business and finance and has well connected with the people in the media industry. 
A graduate of the Hong Kong Polytechnic University, Francis holds a degree in Language and Communications. She is fluent in English, Cantonese and Mandarin. She is a mother of twin boys.

Was an experienced financial and banking journalist in top-tier Hong Kong media, including Hong Kong Economic Times, Apple Daily and Oriental Daily News.

Being a foodie and theme park lover. Can be found in the theme parks with her husband and twin boys.

director | ASIA

Francis Lee

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