Advises clients on corporate communications and reputation management cross different sectors, with particular focus on automotive and energy.

Sarah is a Director at Finsbury Glover Hering's Beijing office. She has more than ten years' experience in corporate communications, reputation management, and public affairs.
 
Sarah has been focused on communications for climate change and carbon neutral strategies. Before joining Finsbury Glover Hering, Sarah led the communication team on creating and implementing brand communication strategy in China market at RMI, a global think and do tank transforming the global energy system to tackle the climate crisis.
 
Before RMI, Sarah worked at Brunswick, a global strategic communications consulting agency. At Brunswick, she advised clients on a range of issue spanning corporate communications, reputation management, and investor relations in diverse industries. She also provided strategic public relations counsel and handled media relations for Chinese corporations to improve their visibility in global market and for multinational companies to raise their profile in China.
 
Sarah graduated from Beijing International Studies University. She is fluent in Mandarin Chinese and English.

More than 10 years’ professional experience in strategic communications in agency and corporate.

director | ASIA

Sarah Liu

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