Develops and executes digital storytelling and brand building campaigns, online reputation management and resilience building projects, and digital crisis response.

As a Managing Director on Finsbury Glover Hering’s Digital team in the firm’s London office, Meglena Petkova brings nearly fifteen years of experience encompassing digital storytelling and brand building, online reputation management and resilience building, and digital crisis response. Having spent much of her career in financial services advising investment sector firms on traditional and digital communications, Meglena is now working cross-sector and cross-channels to ensure our client’s messages reach their audiences with control and measurable impact.
At Finsbury Glover Hering, Meglena has worked with large listed and private companies, businesses undergoing significant external and internal change, high-growth start-ups as well as senior executives and high-profile individuals. She is implementing strategies which can deliver quantifiable value whether through measuring bottom-line results or by using data and analytics to understand audience behavior and perception changes. Her past corporate communications and media relations experience helps ensure seamless campaign integration and message delivery. 
Prior to Finsbury, Meglena led online reputation resilience projects for companies and high-profile individuals ahead, during and post times of heightened scrutiny. Earlier in her career, she worked for Lansons as well as other agencies with particular focus on communications mandates for alternative and long-only investment management firms. 
Meglena holds a Master’s Degree in Corporate Communications from West London University and a Bachelor’s Degree in Media Studies, Economics and Sociology from Ruhr-University Bochum in Germany. 
As a native Bulgarian, she is fluent in English and German

Led online reputation resilience projects for companies and high-profile individuals ahead, during and post times of heightened scrutiny. Prior to that she managed communications mandates for alternative and long-only investment management.

Loves windsurfing, kitesurfing, surfing, skiing, yoga, running and all things nature.

managing director | UK

Meglena Petkova

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