Develops and implements communication strategies and media plans for Middle Eastern clients looking to make a global impact, and global brands looking to reach audiences in the Middle East.

As a Director on Finsbury Glover Hering’s Middle East team, Disa brings nearly a decade of experience in communication strategy development and delivery, media relations and event management to our public and private sector clients. 
With broad sector experience and deep understanding of the business and media landscape in the Middle East, she specializes in advising brands and leaders on how to structure and communicate their stories to engage audiences and build long-term brand equity.
At Finsbury Glover Hering, Disa has worked with a range of government entities and publicly listed companies, with a specific market focus on Saudi Arabia and its Saudi Vision 2030 framework. Key projects include the launch of Saudi Arabia’s largest Vision 2030 program, communication strategy development for the Kingdom’s national mining champion and content and media planning for the historical site outside Riyadh that hosted Saudi Arabia’s first Formula E race. 
Prior to joining Finsbury Glover Hering, Disa was embedded as a consultant within the team managing global communication for the Kingdom’s National Renewable Energy Program. 
Disa is a Swedish national who holds a BA in Rhetoric with a specialization in influencing public opinion.

Has worked in global communication agencies since 2012, primarily advising brands and entities in the renewable energy, industrials and technology sectors.

Can usually be found in the gym, testing a new breakfast spot or reading investigative journalism.

Director | Dubai

Disa Tersmeden

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