Provides organic social strategy for a broad range of clients. Expertise in international paid digital &amp; social channels, SEM, and influencer marketing.

Roberta Hatchett is a Vice President at Finsbury Glover Hering in the firm’s Digital Division. She is a consumer marketing expert, with leadership experience in both ad agencies and public/private companies. She has expertise in message and creative integration, digital and social media strategy, and content creation.
Roberta’s experience prior to joining Finsbury Glover Hering includes over 15 years in marketing positions at a variety of leading organizations. Most recently, Roberta was the Director of Advertising and Media for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States, where she contributed to an increase in tourism arrivals to the United States by 13% since 2012.
Roberta earned her Master’s Degree in Mass Communications with a focus on strategic planning from Virginia Commonwealth University’s Brandcenter. She earned her Bachelor’s Degree in Marketing with a minor in Psychology from the College of William and Mary.

Spent time at Brand USA. Account Director for Bank of America’s ad agency and Red Tettemer. Youth Smoking Prevention Communications Manager for Philip Morris USA.

An old soul who enjoys volunteering, listening to podcasts, and watching old school sitcoms like Golden Girls and Frasier.

vice president | USA

Roberta Hatchett

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