Ashley concepts and executes multi-platform campaigns for clients in many sectors, with a focus on shaping conversations, raising awareness, and building and boosting reputations.

As a Director on the Content team within Finsbury Glover Hering’s Digital Division, Ashley brings more than 10 years of integrated advertising, brand strategy, and content creation experience. Through her work, Ashley helps both large and small companies in Washington and beyond strategically target audiences with smart, compelling messages.
Prior to (re)-joining Finsbury Glover Hering, Ashley was the Manager of Brand Communication Strategy at Heinrich Marketing in Denver. There, she co-owned agency and client content creation projects, including strategy, execution, analysis, and optimization. Earlier, Ashley helped launch Gannett’s e-commerce business, producing creative, cohesive broadcast and digital content featured in Gannett publications across 100 media markets.
Ashley began her career with a McLean, VA-based events firm, The Hayes Group, serving as Project Manager for small- and large-scale special events attended by presidents, members of Congress, military brass, and corporate and non-profit executives.
A D.C. native, Ashley holds an MA in Strategic Communications from American University and a BA in Sociology from Wake Forest University. She lives with her husband in Chevy Chase, Maryland.

Built a content practice at Heinrich Marketing (Denver), got a Master’s Degree (American University), helped launch e-commerce at Gannett, produced events for The Hayes Group.

Fan of true crime podcasts, interior design blogs, and Ina Garten’s latest recipes (and life advice).

director | USA

Ashley Merrill

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